Facebook Posts on active-unboosted

Columns of Post Tables

The table above has these entries. Post entries with just one line for Reach were not boosted. Boosted posts have two lines for Reach and several other items. The upper line reflects all interactions, the bottom line just those resulting from paid ads.

• "Title" is either a link to the actual Facebook post, or a link to a plain-text version of that post, which also has the URL of the actual Facebook post.
• "Post/Boost" contains the start date of post and end date of boost.
• "Reach" is the number of views of the post.
• "Like" includes all the emoticon responses: Like Love Haha Wow Sad Angry. For boosted posts, the lower Like is the number of Page Likes generated by the post.
• "Comments" is the number of comments on the post.
• "Shares" is the number of shares of the post.
• "Clicks" is the number of clicks on links cited in the post.
• "Hide" is the number of negative "Hide Post" responses.
• "Hide All" is the number of negative "Hide All Posts" responses.
• "Cost" For boosted posts is the price in cents paid per click - lower is better.